1. Home
  2. Company
  3. Brand message

Brand message



HSC CRANES True satisfaction for all
Commitment to Our Customers (Brand Statement)

The use of cranes for lifting and moving things dates back to antiquity, and their basic principle remains unchanged to this day. Yet with the rapid pace of society today, cranes are playing an even greater role.
And behind everything we make – from suburbs and cities to entire countries, even cultures and history – cranes continue to play a key role.
And it is with these thoughts close to our hearts that we are embarking on a new era for the betterment of the global community and everyone living in the societies within.
And more than ever we strive to remain a devoted and trusted partner that others can turn to: we bring our proven peace of mind and reliability; we are backed with innovative technologies and know-how that excels at generating new value; we provide products and services of the highest quality; and we are driven by a passion that resonates with the aspirations of others.
We will always be committed to forging even stronger ties with our customers around the world and “delivering true satisfaction.”

Brand mark

HSC CRANES

The Essence Behind HSC CRANES (Brand Story)

The name HSC is indicative of our inherent commitment:

H for High-quality Exceptional quality everywhere S for Satisfaction Continually and consistently meeting customer needs C for Confidence Further reinforcing relationships of trust

Armed with these three key phrases, HSC CRANES endeavors to “deliver true satisfaction.”